Wed 23 Sep, 2009
5 Promotional Strategies for Your Blog
Filed under: Traffic GenerationTags: marketing on the internet, marketing your business, popular blogs, promotional strategies
A niche with a ton of profit potential is completely useless you have some solid promotional strategies in place for your blog. Let’s face it a blog doesn’t exist unless people know it is there. If you are intent upon marketing your business through a blog you must attract readers. You look at any of the popular blogs in your niche and you will find a steady and consistent strategy in place to draw readers to their site.
Let’s look at 5 simple yet effective strategies you can use to create a greater awareness of your blog in order to gain new readers
Link Your eMail Signature
If you’ve got an online business be absolutely sure to have a signature that you can attach to every email you send. This signature doesn’t have to be fancy but be sure it includes a link to your business site. This is one of the easiest techniques you can use for marketing on the internet.
Source Referencing
When your post includes information you’ve found at another blog be sure to credit that blog as the source of your information. Don’t be afraid of losing readers to that blog either since your readers will better appreciate you as a source.
By linking to other blogs in this way they will notice the credit and traffic you’ve sent their way and will likely feel inclined to return the favor. Now you’ll have another source of incoming traffic.
Social Network Sites
Here’s a chance for you to quite easily pick up additional readers. Join a couple social network sites and participate in their ongoing discussion. Much like an email signature you should have your link listed in your bio or profile.
By contributing in a positive manner to any of the discussions you’re involved in will eventually get you noticed. Soon other members will come ’snooping’ around your site to see what it is all about. Virally speaking if they like it they will recommend it to others.
Create a Lens
Squidoo is a mini site that allows you to create a ‘lens’ about anything you may be passionate about or are promoting. They get tons of traffic through there looking for interesting lenses. It is easy to do and the additional traffic to your business site is worth your time.
Distribute Articles
Submitting articles is one of the most effective means of marketing on the internet. Article marketing is a tremendous way to get links back from high ranking article directories while also building your credibility as an expert on your chosen subject.
Planning on and implementing effective promotional strategies is the single most important thing you can do to grow your blog. By putting in place even just a few of the aforementioned marketing strategies we discussed above will create a greater awareness of your site. Your intentions should be focused on making yours one of the most popular blogs in your niche. The greater your readership is, the easier it will be marketing your business online.
John Taylor says:
What a facinating blog. I’ve bookmarked it and added your feed to my RSS Reader
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Fernanda Watah says:
Hi, first I want to say great blog. I don’t always agree with your opinions but it’s always a nice read.
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Berniece Archibald says:
Good ideas there. Congrats on getting linked from ProBlogger! Keep up the good work.
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