Banking on Your Blogging

Viral marketing is a promotional strategy that has been in use for quite some time and has transitioned over onto the internet quite nicely. The strength behind this particular advertising technique is in its ability to help businesses spread their marketing message a whole lot faster and with less effort. In this way it helps to not only boost your exposure but also your ability to work much more efficiently as well!

Here are 3 significant ways in which any online business can expect to benefit by using this particular promotional strategy.

Time Efficient

Typically this advertising technique involves little more than sharing your marketing message with a relatively smaller crowd who then spread the word. Working online offers the advantage in many cases of automating your efforts even further resulting in greater savings of time! As any entrepreneur will tell you time is money and therefore a precious commodity that should be used wisely!

Cost Efficient

In most cases advertising in a viral manner online involves distributing free reports or leaving business links at social site, forums, bookmarking sites or even blogging. In every case there is little or no out of pocket expenses making this advertising technique very cost efficient!

Energy Efficient

By leveraging the efforts of others you are able to channel the energy you have saved into other areas of your business. As an entrepreneur this is extremely important since most functions and/or business tasks are left up to you to complete. Avoiding fatigue in this way helps you maintain a mental alertness that can be use in more constructive and creative ways. Your mistakes will be minimized and your ability to produce more and stay motivated will benefit as well!

Remember when fatigue does set in your ambition will naturally decrease and as mentioned above and you will be more prone to making mistakes. What happens here is that not only do your miscues create business inefficiencies but they also require more time and effort later on to fix!

The biggest advantage viral marketing offers a business or person is its ability to leverage the efforts of others to spread your marketing message. When this advertising technique is put to use online the benefits it offers magnify due to the automation and global audience the internet can supply! The single biggest advantage this promotional strategy offers is the improved efficiencies a business can experience as reviewed above. It therefore stands to reason that if you can increase efficiency you will also boost productivity thereby leading to greater sales and profits. With that said there seems to be little reason as to why you would not want to include this very effective promotional strategy into your online marketing mix!

Your blog traffic is important from the standpoint that it not only increases your web presence which leads to more visitors finding your site, but it also motivates you! Now there are numerous ways in which to get more traffic to your site but you do want to be mindful of how you use your time. Remember your blog posting is the heart and sole of your platform and you want to dedicate as much of your efforts to this area as possible!

With all that being said here are 5 ways to get more traffic to your site 4 of which allows you to focus on your blog posting.

Go Against the Grain

When updating your site do not be afraid to take a ‘counter’ stance involving a popular topic or subject matter. Believe me nothing will stand out more than going against popular opinion! People normally take notice when they do not agree with what is being said which then creates a buzz. The increased web presence you experience helps to get more traffic to your site to see what the buzz is all about. When using this approach it is recommend that your reasoning behind your stance makes sense since this will serve to make your blog posting all the more intriguing!

Optimize Your Content

Properly optimizing your blog posting takes little extra time and should never be overlooked. Selecting the right keywords and placing them correctly within your title and content will help you attract more search engine traffic.

Create ‘Pillar’ Post

Creating anything of reasonable length that contains useful and/or educational material is regarded as pillar content. For the most part typical blog entries are short in length (200 words or so) and focus more on being social and not necessarily overly educational. Consider a pillar post to be the opposite and to be something jam packed with useful information. Readers love this type of blog posting and will refer others to it as well!

Power of Celebrity

Using high profile celebrities, create an angle that makes them relevant to your blogging theme and capitalize off their popularity to get more traffic. People searching on these celebrities will have your content come up in their results compelling them to visit your site!

Social Sites

Tap into the viral capabilities offered by social networking and bookmarking sites. Share your links at some of these sites of course after developing a relationship with other members and allow them to help you spread your message! After all these are your new friends and what are friends for? This is a very quick way to dramatically increase your web presence!

Your blog traffic is what gives your site a web presence while also motivating you to more enthusiastically continue updating it. The fact is that when your efforts are recognized you are more encouraged to continue investing them! It therefore is vitally important for every blogger to get more traffic to their platforms to benefit from both the traffic and motivation. The 5 suggestions to do just this, as discussed above, allow you to focus primarily on your blog posting efforts. This in turn will allow you to continue supplying your blog with the fresh content it needs for current readers while also generating new traffic at the same time!

Blog posting frequency is important insofar as you do want to maintain fresh content on your platform. The question of how often you post a blog update is many times determined by factors such as your writing skills and quite simply life itself! Considering these factors allows you to make a better determination of the most effective schedule for you when writing content to post to your blogging platform.

Here are 3 leading factors that can influence how often you do post a blog update to your site and as you will see more is not always necessary if certain criteria is met!

Length

Although it is commonly assumed that a more frequent blog update schedule will yield better results this is not always true. The reasoning is that you want to give current readers and new visitors more to view in terms of quantity, this will compel them to continue returning. On the other hand it would seem the same results could be achieved simply by giving them ‘more’ to view in just one visit. When you consider blog entries typically average 2 to 3 hundred words how about a single update longer in length but NOT by simply adding fluff to the content? In this way visitors can still get the same amount of content in terms of quality and quantity, but in less visits to your blogging platform! Make sense?

Quality

Another determining factor could be to simply ‘pack’ each blog update with rock solid high quality information. By cutting out all the ‘fluff’ and serving up mostly useful information you are allowing visitors to get the same value while not requiring them to visit your blogging platform as frequently! I would feel that not only loyalty could be built in this way but also a greater appreciation by your readers for your respect of their time as well!

Individual Capabilities/Constraints

Life presents to everybody varying responsibilities and skill sets that can affect our time or capability in terms of writing content and posting frequency. Some people have more time and/or can write faster than others. With that being said you can still earn the loyalty of readers by maintaining a ‘consistent’ schedule when updating the content on your blogging platform. As long as people know what to expect and you deliver as expected with good quality information it would seem consistency would be all that is needed!

Blog posting frequency is generally regarded as a ‘must’ in order to attract and retain visitors to your site but it is not necessarily the case. By focusing on giving people more in terms of quantity as it relates to the length of the post, or quality in regards to little or no fluff, when writing content for your site, you can still earn their loyalty. Also by simply being consistent when updating your blogging platform people will come to know what they can expect and will reward your consistency with their loyalty! The 3 factors as discussed above can not only influence how often a blogger may choose to post but also, if managed correctly, can yielded very successful results as well!