Developing a Plan for Your Home Business Blog 37


A home business blog can earn you a very good income provided you have taken the time to develop an effective strategy for marketing your business. The blogging business can be very demanding therefore it is essential that you establish your business objectives and marketing strategy early on.

The planning process when creating a blog for income earning purposes is extremely important and can be broken down into 5 simple steps.

Let’s have a look at the 5 important steps you will need to take when you are planning your money making blog.

Determine Your Objectives

Here is where you ‘get the ball rolling’ and decide what it is you want to blog about and how you intend to get paid for your efforts. These are two HUGE decisions that could be the basis for several articles alone and should not be taken lightly.

You must be sure that whatever you choose to blog about is something that will maintain your interest and enthusiasm while also being something people are willing to pay for.

You will also have several choices as to how you will want to build and monetize your blogging business in order to be compensated for your efforts. You can promote affiliate products, create your own products and/or use adsense on your site. You can even introduce a combination of any of these strategies. The list grows as to your selection possibilities and seems to be limited anymore only by your own imagination.

Reality Check

After you have established your objectives you will need to take an honest look at your decisions. You must determine if you have got the resources of time, skill, resolve and finances to move comfortably forward with your business objectives as they are.

Theme or Layout

When creating a blog this is probably the most enjoyable aspect for most people. This is where you will create the look and feel of your site. You will want to select an appropriate theme in accordance with your intended content. You will also want to arrange your site in a way that is comfortable to the visitor but yet reflects a certain professionalism for your business.

Content Development Strategy

To be successful in the blogging business you will need to frequently update the content on your site. Fresh content is what will attract new visitors to your blog while encouraging current subscribers to return.

How will you manage or develop the content you will need to be successful at keeping your blog updated frequently? Will you author all your own content and from where will you get your information? If you intend to outsource this task do you have the reliable means and resources to do this?

What will be the ‘tone’ of your delivery, or the objective of your content? Do you plan to maintain a consistent ‘angle’ or perspective when presenting your content or is spontaneity more preferable for your style.

Where will your content come from? These are all questions you will want to ask yourself and plan for ahead of time.

Posting Schedule

Oh yeah, remember that your content is what helps make yours a successful blog therefore the more you update it the better for you and the readers.

You need to decide the frequency of your updates and if you have got the resource or time to maintain the schedule that will be needed. This is very important so be realistic when considering this particular but very important aspect of your blog building process.

Planning your home business blog requires careful consideration in order to develop an effective strategy for marketing your online business. Establishing your business objectives and marketing strategy is essential when creating a blog to give it a clearly defined purpose and direction. When carefully focusing on each of the 5 steps we reviewed above you will be giving yourself a solid foundation upon which to build your money making blog.


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