5 Content Development Strategies for Online Marketers 22


Content development is a very important component of any online business. Whether using content for distribution as part of your online marketing strategy or simply for use on a website there will be an ongoing need for it. It is there necessary to establish a strategy for developing and creating content to ensure a consistent supply for your business.

Here are 5 strategies you can adopt or adapt for your needs and various applications when using content for promotional purposes online.

Author Your Own Content

Creating content that is uniquely your own is the best content to publish on the internet for any purpose. This type content contains your insights or personal experiences which are hard to duplicate. It does help however to have knowledge that is worth sharing on a particular subject when using this method.

Hire a Writer

A very common approach many employ when regularly using content as part of their online marketing strategy is to hire a ghostwriter. This frees up a lot of time so that you can focus on other areas of your business. It is recommended however to ALWAYS check the work you have done for you before publishing it online since your name will be on it.

Private Label Rights

Purchasing private label rights or PLR is another common avenue many take to help ‘compliment’ their content needs. You can easily locate niche specific content pertaining to just about any subject imaginable. It will be necessary to rework or modify this type content since there are others who have purchase and are likely using the same content.

Public Domain

Searching through an inexhaustible amount of content found in public domain work is another viable option for creating content. You can take anything from this vast library and modify it to better suit your needs. This is perfectly legal and acceptable to do and involves only an investment of time in the researching and modifying stages of the development process.

Credit Other Authors’ Content

Another quick and easy way for locating and using content is to simply take the work of another author that is applicable to your needs and use this content as is. It is very important however if you choose this route to credit the work to the appropriate author. It is highly unethical and frowned upon to attempt to pass off such work as your own.

Content development is crucial to the success of any online business. Without exception every internet business incorporates content into their online marketing strategy in some way, shape or form. Establishing a strategy for finding and/or creating content therefore is integral since the need for it will be consistent and ongoing. The 5 strategies suggested above have proven to be effective for anybody and everybody using content for promotional purposes online. These strategies and their respective ‘sources’ offer an infinite amount of the type content you will, and do need to succeed with your online business.


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